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Senior Director, Consumer Marketing

Summary The Senior Director, Consumer Marketing will use innovative technologies and progressive marketing ideology to create a customer focused marketing strategy for AR101 for peanut allergy.  We are seeking candidates who have outstanding Consumer Marketingexperience with a demonstrated history of creating a strong brand and improved customerexperience. The incumbent willwork closely with the rest of the marketing team and other departments to ensure a coordinated approach to progressive and strategic marketingcampaigns.  The selected candidate must haveexperience utilizing market research and benchmarking to analyze Aimmune's product in relation to competitors.  In addition, the Senior Director will maximize the use of companyCRM and other marketing assets such asdigital customer acquisition andsocial media marketing to ensure that AR101 has a wide consumer recognition.  A passion for our pediatric patient population and an appreciation of the challenges that face patients with food allergies is a must.  Specific Responsibilities: Develop and lead integrated media briefing for all Aimmune's campaigns, supporting key marketing priorities Own comprehensive social vision across priority social channels in the US, developing and overseeing implementation of cohesive programs that deliver increased awareness, engagement and quality growth of the Aimmune's communities (Twitter, Instagram, Facebook, Pinterest, Snapchat) Partner with channels leads to create holistic media brief Manage agency partner in the day to day support of media planning activity inclusive of brand social media, providing clear direction and ensuring that plans will meet the marketing plan objectives Manage media budget, inclusive of PO requests and internal expense process. Oversee agency deliverables required to properly manage media budget Partner with other Marketing professionals on media optimization efforts, protecting highest ROI tactics Partner with Business Insights to forecast impact and timing of media spend, and identify opportunity to optimize as well as hind-sighting return on media investments Own strategic development, production and execution of custom media programs designed to drive brand equity Build and maintain day-to-day relationships with key media partners to stay up to date on the latest platform innovations Stay current on evolving media trends, technology and opportunities. Look for test and learn opportunities that make sense for the Aimmune brand Outstanding people management skills, ability to lead by example and develop a high performing team Qualifications / Requirements: Bachelor's degree in a related field of study (Communication, Marketing, Business, etc.). 10+ years of advertising agency or brand management experience. Extremely strong communication (written/verbal) and organizational skills. Extensive knowledge of all media channels (TV, Cinema, Digital, Print, OOH and Social). Strong paid social knowledge and experience. Strong project management and problem solving skills. History of writing creative briefs - ability to identify insights and craft briefs that effectively direct media partners. Proven ability to drive flawless execution (on-time, on-budget is standard). Demonstrated a track record of managing multi-media initiatives. Comfortable managing multiple projects Experience managing vendors and/or external agency partners Ability to thrive in a fast-paced, results-oriented environment Self-motivated with ability to work in ambiguity and still drive forward Excellent prioritization and problem solving abilities Will only consider candidates outside of pharmaceutical consumer marketing
Salary Range: NA
Minimum Qualification
11 - 15 years

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