Director, HCP Marketing

Summary The Director of Health Care Practitioner Marketing will be responsible for building and executing the brand and allergy opinion leader marketing strategy.  In this role he/she will work cross functionally to understand the mindset of allergists and develop materials and programming that will support them through treatment with AR101 and the phases of the Characterized Oral Desensitization ImmunoTherapy (CODIT) process.  This role will report to the Vice President of Marketing.  The Director of HCP Marketing must forge close working relationships and collaborate effectively with joint ownership and shared recognition for results with sales, marketing, business insights, market access and medical affairs and communications.  Additionally, he/she will be expected to present results and advocate for resources and strategies in executive forums internally when called upon to do so. Position Overview Leads the development of innovative solutions for improving the opinion leader's experience with Aimmune, CODIT and AR101 Ensure strategic and tactical alignment and integration of all opinion leader activities into the broader AR101 commercialization efforts in the U.S. Serve as the team leader for commercial projects focusing on brand and opinion leaders.  Ensure integration into overall AR101 commercial strategic and tactical plans Utilize multiple sources of information (market research, advisory boards, stakeholder interactions) to uncover insights relevant to the development of strategy and tactical plans Develop and evolve AR101 brand strategy, positioning and campaign Lead the development of non-promotional and promotional materials for opinion leaders Identify and prioritize HCP conferences; lead the planning and execution of promotional activities at those conferences Contribute to structure, roles and responsibilities of field education teams; work collaboratively across the organization to define the appropriate working relationships among field teams Achieve expense targets for areas of responsibility; lead expense budget tracking and contribute to budget planning Develop and deliver presentations to a range of internal and external audiences including senior leadership Gains approval for marketing materials through internal review process and ensures marketing activities follow regulatory and legal requirements Effectively manages multiple agency partners to produce deliverables within timelines and allocated budget Experience managing direct reports and providing leadership when establishing focus, work plans, coaching and development Requirements BA/BS required, MBA/MSpreferred, or comparable experience Experience working in on brand and OL strategy 10 or more years of pharmaceutical (or broader healthcare) commercial experience is required (with at least 8 years in marketing roles) Mix of small biotech and large pharma company experience with expertise related to the planning and implementation of launch initiatives for new products Experience in supporting and/or managing key strategic and tactical executions for US marketing efforts Pharmaceutical sales/sales management experience is preferred Ability to work in a fast-paced, highly visible and dynamic environment is critical; able to work effectively with ambiguity and incomplete information Strong communication skills (written, verbal, and presentation) Ability to influence and lead across functions; operate in a matrix environment Experience in allergy or immunology markets a plus Demonstrated understanding of pharmaceutical legal and regulatory requirements and impact on development of marketing strategy and materials.
Salary Range: NA
Minimum Qualification
11 - 15 years

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